What is The Difference?
A brand name is a term that is not usually known to an individual or other companies. A generic term is something that is already known to somebody. We are going to show you an example of what we are trying to say so that you can understand the difference between these terms better.
Fandango is a brand that sells movie tickets. In this case, Fandango is the brand name and movie tickets is the generic term. You probably are asking yourself – why a generic term such as movietickets.com is so essential and valuable.
You need to keep in mind that people usually use the search engines to type and search for generic terms such as movie tickets. The reason for this is the term is familiar to them, the term is easily remembered and also related to what the people are looking for at the moment. The brand name or the term Fandango, in this case, is not something that is naturally typed or known unless the brand is extremely popular due to an advertisement.
Consider a generic term, such as movie tickets as a domain name or movietickets.com. It will be the brand’s job or Fandangos job to get the website rank well for keywords and terms relating to what the company offers. Individuals usually search for movie tickets and not a brand name such as Fandango. Also, the search engines love aged, generic, and .com domain names.
In this case, what ranks better on google for the search term movie tickets? According to the statistics, the domain name movietickets.com is followed by its matching account on Twitter or @movietickets. Today, this is how the online world is run. If you type the keywords movie tickets in the search box, the search engines job will give you the relevant results to it.